Press Releases

Frank Holland Joins SirionLabs Board of Directors

Former Microsoft and Conga Senior Executive Brings Operational Expertise to the Table 

SEATTLE, WA – Dec. 13, 2022 – SirionLabs, global leader in AI-powered contract lifecycle management (CLM), today announced the appointment of Frank Holland to its Board of Directors. Holland brings more than two decades of experience in leadership roles in the high-tech industry to Sirion. 

Holland’s extensive experience in the software space includes an outstanding track record of operational and strategic accomplishments. As the CEO of Apttus, he led the company’s 2020 merger with Conga. His expertise will be instrumental in helping Sirion to better engage, leverage and go to market with its alliance partner Salesforce. Sirion recently began listing its AI-driven CLM software on the Salesforce AppExchange. 

Previously, Holland served as corporate vice president and general manager at Microsoft, where he built and led global teams for more than 20 years.  

As corporate vice president of Dynamics at Microsoft, Holland led the growth of Microsoft’s CRM and ERP products, directing its global salesforce in delivering a portfolio of on-premise and cloud offerings. Additionally, he directed key aspects of Microsoft’s business expansion and competitive positioning efforts, including the customer-facing due diligence process associated with the $26 billion acquisition of LinkedIn in 2016. Holland previously ran Microsoft’s $4 billion advertising sales business. 

“Frank joins the Sirion Board of Directors at a pivotal time for our company as we continue to scale operations and reinforce our leadership position in the CLM industry,” said Ajay Agrawal, founder and CEO of Sirion. “He’s regarded as one of the most innovative leaders in the software sector and his insight will be invaluable as we pursue our aggressive growth strategies.” 

“Over the past decade, I’ve watched Sirion go from a startup in an emerging niche market to an undisputed leader in what is becoming one of the sector’s hottest markets,” said Frank Holland. “We’re setting the bar high for the CLM industry in virtually every category that makes a difference—vision, product innovation, customer experience and growth potential. I’m thrilled to be coming onboard for the next stage of the Sirion journey.” 

Sirion has been recognized in a string of recent industry awards. In addition to being ranked as a CLM leader in the 2022 Gartner Magic Quadrant for Contract Life Cycle Management, Sirion was also recognized as a CLM leader in 2022 SoftwareReviews, the 2021 Forrester Wave and the 2021 IDC MarketScape.  

About SirionLabs 

Bringing together category-leading innovation, unrivaled Contract Lifecycle Management expertise, and a deep commitment to customer success, SirionLabs helps the world’s leading businesses contract smarter. Powered by intelligence uniquely connected across the complete contract lifecycle, Sirion’s easy-to-use, highly configurable Smarter Contracting platform brings legal, procurement, sales, and business teams together to author stronger contracts, improve risk management and strengthen counterparty relationships. SirionLabs is trusted by over 250 industry-leading organizations, including Vodafone, Unilever, and The Bank of New York Mellon, to manage 5+ million contracts worth more than $450 billion across 70+ countries. For more information, visit 

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