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Webinar Overview
Across the Gulf, governments and companies are launching transformation programs faster than they can govern the agreements that deliver them.
Giga-projects, PPP and FDI frameworks, localization targets, ESG commitments: each one loads more obligations and complexity into those contracts.
Yet most are still signed and filed under a procurement mindset built for a different era. Standardize. Approve. Transfer risk to the supplier. Check compliance once at award.
This model has reached its limit.
Across hundreds of thousands of agreements, visibility disappears. Risks climb as commitments worth billions become symbolic. Business value erodes year after year, which puts entire programs in jeopardy.
So how does contracting need to evolve?
In this on-demand session, we outline a new operating model.
Join Sirion and WorldCC as we discuss how to go from contracts filed as procurement paperwork to contracting run as a strategic capability across the whole lifecycle of delivery. Learn how AI enables this shift, and why it depends on people and processes more than on technology.
What you’ll take away:
- Why procurement thinking is failing the Gulf’s most ambitious programs
- How policy reform is piling complexity onto contracts without the governance to match
- How treating contracting as a strategic capability turns it into a source of commercial advantage
- How AI turns contracts into live intelligence that drives performance and improves org-wide decision-making
- Where to start, and why Gulf organizations are positioned to move faster than those in older markets once the mindset shifts
Bridging the Gulf Region’s Contracting Gap: Rethinking Commercial Capability for the Age of AI
The Speakers

Tim Cummins
President, WorldCC

Rahul Sharma
Regional Vice President, Sirion